![]() ![]() Airtable speaks to the idea of consumerizing that experience, not unlike the Macintosh did for computers. He recognized that a large class of useful software was essentially a data model with an interface built on top of it sprinkled with some added customizations. And that was where the "Aha!" moment hit him. Howie's knack for disruptive innovation is nothing new – back in 2009, he co-founded Etacts, a CRM startup that was acquired by Salesforce within a year. But almost 90% of spreadsheets don't have formulas. ![]() □□ □ Make databases sexy again "Spreadsheets are really optimized for numerical analysis and financial calculations. Here's the story of how Howie Liu, Andrew Ofstad, and Emmett Nicholas, founded and scaled Airtable to an ARR of ~$100M and a valuation of $5.77B. Airtable's fandom of power users often goes as far as describing the product as a spreadsheet on anabolic steroids! □Īccurate reaction of a first-time Airtable user ❤️Īnd this isn't far from the truth! A peek under the hood of this swanky spreadsheet-looking tool reveals a powerful relational database. While in some ways, Airtable comes up against Excel and Google Sheets, with a combined user base larger than the population of all but two countries in the world, Airtable's founder and CEO Howie Liu thinks that their low/no-code product can expand the pie rather than compete for it, by lowering the barrier to building applications and empowering people around the world to become creators. An alternative to his red book used to log vaccinations, pregnancy checks, and other cattle records. While Bret from Idaho uses Airtable to maintain a “calving database” for his cattle.Tesla uses Airtable to track inventory of vehicles as they leave the factory.Over 200K organizations use the platform as a LEGO kit for solving a plethora of (often surprising) use-cases: ![]() There's no limit to what you can build on Excelįast forward to today and Airtable has more than lived up to this thesis. While Excel was first made to crunch numbers, manage accounts & analyze financials, the software has moved way past its original calling and morphed into an event planner, performance tracker, and sometimes even a game □ (gif below) And that brings us to the founding thesis of one of our favorite products - Airtable! “If you’re using a spreadsheet for anything other than number-crunching, it should instead be an Airtable” - Airtable's founding thesis The most versatile software ever written ⚡️ If you want to see the future of B2B software, look at what Excel users are hacking together in spreadsheets today - Packy McCormick A product that does everything! □ Customer relationship management, event planning, leave tracking, financial reporting, performance reviews, investor relations, and even your own personal taxes! Sounds too good to be true? What if we told you this product already has 750 million monthly active users? What if we went one further and told you that you are one of these users? Introducing, Microsoft Excel. We're going to try to sell you a hypothetical product. It’s collaborative in real-time, so you can share with friends and teammates and always see their latest changes.Let's start today's blog a bit differently. With Airtable, your iOS device suddenly becomes a database creation powerhouse - designed to let you easily swipe and tap your way to fully custom databases. Get started instantly with a variety of templates ranging from home improvement to store inventory, or easily piece together your own layout from scratch. Use Airtable to create flexible checklists, organize collections or ideas, and manage customers or contacts - all in one place. From indie filmmakers to cattle farmers, creators and creatives around the world are using Airtable to organize their lives, their way. Airtable is the easy way to create your own connected apps.
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